Introducing adCenter – Microsoft’s Next Generation Advertising Platform
Speaker(s): David Jakubowski, Jed Nahum
Session Type(s): Breakout
adCenter is the next generation of online advertising that will allow you to conveniently plan, execute, and adjust your online advertising programs. Get the insider view of our current search advertising pilot in the U.S., our plans for ContentAds in 2006 and a preview of the innovations we're testing at the Microsoft adLabs.

MSN ContentAds is their contextual advertising program name and a launch date will be sometime in 2006. As far as names go, ContentAds is a good solid choice, albiet slightly on the boring side of things. Not quite as catchy as AdSense but definitely not the mouthful that Yahoo Publisher Network (aka YPN) is.

Da Microsoft aller Voraussicht nach im Sommer das eigene PayPerClick-Programm MSN AdCenter starten wird, ist die zeitnahe Einführung der ContentAds recht überraschend. Yahoo etwa hatte erst zwei Jahre nach dem Start von Google AdSense mit einem eigenen Programm nachgezogen.