Google to Acquire dMarc Broadcasting

In the future, Google plans to integrate dMarc technology into the Google AdWords platform, creating a new radio ad distribution channel for Google advertisers. (...)

Under the terms of the merger agreement, Google will acquire all of the outstanding equity interests in dMarc, a privately held company, for total up-front consideration of $102 million in cash. (...)

The maximum amount of potential contingent payments is $1.136 billion over the next three years.

The search advertising company purchased dMarc Broadcasting, a digital solutions provider for the radio industry, for $102 million cash and potentially as much as $1.136 billion over the next three years.

Google announced plans to integrate the dMarc technology into AdWords and create a new radio ad distribution channel for Google's advertisers, the company said in a statement.

"Google is committed to exploring new ways to extend targeted, measurable advertising to other forms of media," Google's Tim Armstrong, vice president of Advertising Sales, said.

"We anticipate that this acquisition will bring new ad dollars and accountability to radio by combining Google's expansive network of advertisers with dMarc's talented team and innovative radio advertising technology."

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